IKEA Teaches Everything You Need to Know About Airline Retail



In this latest report from the 2019 CarTrawler Ancillary Revenue Series, titled ‘IKEA Teaches Everything You Need To Know About Airline Retail’, we take a look at how merchandising methods commonly associated with Swedish retail giant IKEA are being used with great effect by airlines to drive ancillary revenue. This is allowing airlines to create a customer centric platform focused on driving revenue as well as bolstering their brand loyalty.

Airlines have a unique competitive advantage at the top of the purchase funnel, and they need to maximize this advantage by offering a seamless, customer-centric experience to ‘own the last mile’. By creating a marketplace focused exclusively on the customer’s needs, airlines can replicate the superior experience offered by successful disruptors like IKEA and further build brand loyalty,” says Aileen McCormack, Chief Commercial Officer at CarTrawler.”

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