The modern day airlines website is to sell and to gather information from their customers. This report encourages airlines to move from a transaction focus to become robust retailers of travel. Here are some of the findings and recommendations from the report:
- Some airlines, such as Allegiant in the US and Jet2.com in the UK, have websites that entice robust holiday bookings. For example, package holiday passengers represent 48.3% of all Jet2.com passengers.
- But the results disclosed by JetBlue in the US exemplify typical results for airlines. Among all customers buying air travel directly from JetBlue, approximately 1.4% book a JetBlue Vacation.
- To compete online, airlines should establish a presence at every step in a travel storytelling process from choosing to travel, inspiration, and taking action. They need to make a much greater effort if they wish to be thought of as trusted resources for travel inspiration.
Download the full 16 page report to find out more.